Why SSL and HTTPS are Essential for Your Website?

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              What is an SSL Certificate? 

If your website doesn’t have an SSL certificate, then a secure connection can’t be established. This means that the information transmitted is not connected to a cryptographic key.
SSL certificates include the following information:
  • Name of the certificate holder
  • The certificate’s serial number and expiration date
  • A copy of the certificate holder’s public key
  • The digital signature of the certificate-issuing authority

                        How Does SSL Work?

 When a visitor navigates to your secure website, your website sends the SSL certificate to visitor’s browser with the key needed to begin a secure session. This initiates the SSL “handshake” and allows for secure transfer of information between your website and browser.

                   What is HTTPS?

HTTPS stands for Hypertext Transfer Protocol Secure. HTTPS is the secure version of HTTP, the protocol used for communication between your website and the internet browser a visitor is using.
HTTPS means that all communication between your website and the browser being used is encrypted, meaning none of the data from your visitors will be tampered with or forged. When your website is secured with an SSL certificate, HTTPS will appear in your website’s URL.

Three Critical Reasons to Secure Your Website

                                     1.Authentication

                                      2.Data Integrity

                                      3.Encryption

 Google Says HTTPS and SSL is a Necessity

Google has confirmed that it uses HTTPS as a ranking signal when showing search engine results. This is a good thing for your business, as it gives you a competitive advantage against businesses who do not have an SSL certificate on their site.

Secure Your Website with an SSL Certificate


 Securing your website is an absolute must if you want to be competitive online and build trust with your customers. Making the switch sooner rather than later will benefit your website and business exponentially.
More businesses are realizing the value in digital marketing and that to compete online your SEO strategy needs to be more than just the basics. Paying attention to SSL could allow your site to rank higher.
                                                                               

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