Custom app distribution with Apple Business Manager

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 Apple Business Manager

Apple Business Manager is the best way to manage and deploy business apps to your employees and customers. Whether you're a developer, business owner, or IT administrator, we'll showcase the benefits of Custom apps for each role and provide guidance on each step in the process — from app creation to distribution.

 Enrol in Apple Business Manager

Enrol your organisation in Apple Business Manager by creating an initial account and entering some information about your organisation.


Enrol your organisation

  1. If you are not already on the website, go to https://business.apple.com/.

  2. Click Enrol now.

  3. Enter and review the following organisation information:

    • Data Universal Numbering System D-U-N-S Number

      Important: The D-U-N-S Number must match the legal name and address of the organisation.

 Programme requirements for Apple Business Manager

Apple Business Manager requires a supported browser, an initial account and verification contact, and details about your organisation. Before you enrol, make sure you are using a supported browser and have the necessary information ready for setting up your account.

Prerequisites

Enable Custom Apps

Now, the first thing we will want to do is enable having a Custom App in the organization of your choice. To do this follow these steps:

  1. Sign in to Apple School Manager or Apple Business Manager (make sure you have permissions on your account).
  2. At the bottom of the sidebar click Settings, then click Enrollment Information below Organization Settings, then in the row with Custom Apps, click Enable.

Now that you have enabled Custom Apps, you’ll need to use your Organization ID in order to distribute your app privately. To find your Organization ID, go to Settings, then click Device Management Settings below Organization Settings.

Distribute app privately

If you’ve distributed an app before using App Store Connect, then the rest of this tutorial will be more familiar to you.

To start, go to App Store Connect and log into your developer account.

Note: Do not use an Apple developer account tied to the organization’s Apple Business Manager account.

From My Apps, select the app you want to distribute privately. This will show you the app’s page on App Store Connect.

In the sidebar to the left, click on Pricing and Availability.

Navigate to App Distribution Methods and select Private — Available as a custom app on Apple Business Manager or Apple School Manager.

You will then be given an option for fields to enter. From the Type dropdown selection, click on Organization ID. Using the Organization ID you got from the previous section of this guide, add it to the ID field. Then, add the Organization Name.

Click Save in the upper right corner of the page.

And you’re all done! You can now submit your custom app for review whenever you want.

When your app is approved, it will be available only to users that are a part of your specified organization.

Redemption codes for direct distribution

To directly distribute your custom app to people, you will need to generate redemption codes.

  1. Go back to Apple Business Manager.
  2. In the sidebar, click on Custom Apps. You should find the app we just published privately (it’ll need to be approved first).
  3. From the License Type dropdown, select Redemption Codes.
  4. Enter the number of redemption codes you want for your custom app and click on Get.
  5. Click Download under Redemption Codes to get a spreadsheet of all the private codes to share your custom app directly.

Users can use this link to download the app directly without it being available to the public.

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